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Engineers, architects and contractors seeking to expand their
involvement in the green buildings market need a firm grounding in
the marketing strategies and tactics which are being used most
successfully in this specialized and growing field.
This book is intended to serve as an effective tool for
professional green building enthusiasts and advocates in
presenting green design features, sustainable strategies and new
products to the potential green building client.
The author
addresses key questions such as: How is green building marketing
different from other types of professional service marketing?
What
tools and techniques from conventional marketing can be used to
greater effect in marketing green buildings?
What is the size and
potential of the green buildings market?
And how should a firm
position itself to succeed in this growing marketplace?
You'll
find clear descriptions of successful strategies and approaches to
marketing and selling green building-related services, as well as
up-to-date information on the role of LEEDŽ in green building
projects. |
