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Wheels Up, Airline Business
Plan Development - $65.95
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Learn the fundamentals of
strategic business planning as they apply to the airline industry with
WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT.
Focusing on issues of
particular concern to airline professionals, this timely book covers such
topics as flexibility in the current competitive environment, the importance
of understanding the structural organization of an airline, and the
considerations necessary when making any strategic decision.
In addition, you are
encouraged to consider current trends (post-9/11) and topics of special
interest (cost-cutting, aircraft fleet management, and corporate structure)
while learning the process of creating a successful business plan. |
Features:
- Unlike typical business texts, this new text
focuses specifically on business development for the airline industry. The
author discusses in detail current trends in today's increasingly competitive
environment to help the reader understand the importance of creating
flexibility within the business plan. The differences between traditional and
modern/upcoming structural organizations of major airlines are also discussed,
to provide the reader with balanced knowledge of yesterday's structures as
well as an understanding of emerging changes.
- The reader's learning experience is enhanced
through various pedagogical features, including "Chapter Checklists;" an
"Introduction" to each chapter; "Key Terms;" "Review Questions;" "Recommended
Readings;" figures, tables and exhibits; an extensive glossary; and an index.
- This text emphasizes current topics of special
interest to readers in the airline industry, such as the challenges the
airline industry has faced since the events of 9/11. These current topics
encourage the reader to consider how best to develop management strategies for
the future.
- The author focuses on how the reader would
make an idea a reality by providing a step-by-step process for creating a
successful airline business plan.
- Information on historical, current, and
anticipated future trends is provided, along with references for aid in
pursuing further study.
- INFOTRAC® COLLEGE EDITION can be packaged free
with this text, providing students with access to this world-class, online
university library that offers the full text of articles from more than 5000
scholarly and popular publications -- updated daily and going back more than
20 years. Both adopters and their students can receive unlimited access for
four months.
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